Title: Promoting Your Campaign or Milestone: Marketing Techniques that Transcend
Description: Krannert Center for the Performing Arts will be celebrating its 50th Anniversary! Director of Advertising, Bridget Lee-Calfas, will be joining us in July to talk about the strategy around marketing and advertising, using Krannert's milestone as a case study. This talk is designed to give attendees a chance to consider how these techniques and thinking can be applied to their own campaigns, or company milestones. These fundamentals transfer to any company, big or small; simply scale and tailor.
Speaker Bio: Bridget Lee-Calfas has been at Krannert Center since 2006, when she relocated from sunny North Carolina to once again face the frozen (yet still beloved) plains of her native state. As the primary media correspondent for the Center, Bridget is thrilled to share the numerous performances, initiatives, and ongoing projects of the Center with our community through managing media relations, assisting with the marketing and patron relations efforts, and participating in the strong public engagement campaign that is central to Krannert Center’s mission.
11:30 a.m.: Registration and Networking
11:45 a.m.: Buffet Opens
12:15 p.m.: Meeting/Program
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